Terms of Use

The Agreement

Ampli is operated by SERENIUM LLP ("Company", "we", "us", "our"). These Terms of Use ("Terms") constitute a legally binding agreement between you and SERENIUM LLP governing your access to and use of the Ampli platform, including all features, applications, APIs, and services (collectively, the "Services").

These Terms incorporate by reference our Privacy Policy and any Order Form or Subscription Agreement executed between Ampli and a Customer. In the event of conflict, the Order Form or Subscription Agreement takes precedence, followed by these Terms, followed by other policies.

Changes to These Terms

We may update these Terms from time to time. We will provide at least 30 days' prior written notice of material changes via email to the account owner and an in-app banner. For non-material changes, we may update without advance notice but will update the Last Updated date at the top of this page. Continued use of the Services after the effective date constitutes acceptance of the updated Terms.

Eligibility

The Services are available only to persons and entities who can form legally binding contracts under applicable law. You must be at least 18 years of age. Ampli is a B2B platform; by registering, you confirm you are accessing the Services in a professional or business capacity, not as a consumer.

We reserve the right to refuse or terminate access if we discover that a User does not meet eligibility requirements or is in breach of these Terms.

Your Account

You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. We recommend enabling multi-factor authentication where available. You must notify us immediately at privacy@ampli.studio if you suspect any unauthorised access to your account.

If you provide information that is untrue, inaccurate, or incomplete, we may suspend or terminate your access. Where feasible, we will provide notice before doing so unless immediate action is required for security, legal, or abuse-prevention reasons.

Any access to the Services through a Subscription is non-transferable. For access issues, contact privacy@ampli.studio.

Subscriptions and Billing

The following billing terms apply to paid Subscriptions. Ampli may currently offer free or limited-access tiers; the terms below will apply when paid Subscriptions become available.

Subscriptions are billed in advance on a monthly or annual basis via Stripe. All fees are exclusive of applicable taxes (GST, VAT, sales tax), which will be added where legally required.

• Annual plans are non-refundable except as required by applicable law or as set out in our Refund Policy.
• Monthly plans may be cancelled before the next billing cycle; cancellation stops future charges but does not generate a pro-rata refund for the current period unless required by applicable law.
• If payment fails, we will notify you and provide a grace period of typically 7 days before suspending access. Continued non-payment may result in termination.
• We reserve the right to change pricing with 30 days' written notice. Price changes will not apply mid-term to annual subscriptions.

AI-Generated Content

Ampli provides AI-assisted tools for social media planning, content generation, image generation, publishing, and analytics.

Connected Social Platforms

When you connect a social media account to Ampli, you authorise us to publish content and retrieve analytics on your behalf. You remain solely responsible for:

• compliance with the terms of service of each connected platform (Meta, LinkedIn, X, and others);
• the accuracy and appropriateness of content published through Ampli;
• maintaining valid and authorised credentials for connected accounts.

Ampli is not responsible for platform-side publishing failures, API changes, account suspensions, or any actions taken by third-party platforms in response to content you publish.

Acceptable Use

You agree not to use the Services to upload, generate, publish, or transmit any content or conduct any activity that:

• belongs to another party without the right to use it;
• is defamatory, harassing, threatening, obscene, pornographic, hateful, or discriminatory on the basis of race, ethnicity, gender, religion, disability, sexual orientation, or any other protected characteristic;
• infringes any third party's intellectual property, privacy, or publicity rights;
• involves unsolicited bulk messaging or spam;
• promotes or facilitates illegal activity;
• uses Ampli to publish regulated content (financial, medical, or legal advice) without required disclosures and authorisations;
• uses Ampli to run coordinated inauthentic behaviour campaigns, astroturfing, or fake engagement schemes;
• attempts to gain unauthorised access to Ampli, other customers' workspaces, or connected systems;
• disrupts or overloads Ampli infrastructure or networks;
• contains malware, viruses, or code designed to damage any system or data;
• violates sanctions laws or embargoes applicable in the US, EU, UK, or other applicable jurisdictions;
• reverse-engineers or decompiles any part of Ampli;
• scrapes data from Ampli other than through our officially supported API;
• circumvents plan-based usage limits or AI generation credits.

You are responsible for complying with all laws and regulations applicable to your use of the Services in your jurisdiction, including data protection laws, advertising standards, and the terms of service of connected social platforms.

Ownership

Licence from Customer to Ampli

You grant Ampli a non-exclusive, worldwide, royalty-free licence to access, store, process, and display your Customer Content solely to the extent necessary to provide, operate, and support the Services for your Workspace. This licence does not permit Ampli to use your Content to train AI models that serve other customers or to share your Content with other tenants. This licence terminates upon deletion of your Customer Content or termination of your Subscription.

Feedback

If you provide suggestions or feedback about the Services, you grant Ampli a perpetual, irrevocable, royalty-free licence to use and incorporate such feedback without restriction.

Confidentiality

Each party may disclose confidential information to the other in connection with the Services. Each party agrees to use the other's Confidential Information only to perform under these Terms, protect it with at least reasonable care, and not disclose it to third parties except to sub-processors or advisors bound by equivalent obligations.

Customer Content is your Confidential Information. Ampli's platform, models, pricing, and non-public roadmap are Ampli's Confidential Information.

Termination

By you

You may cancel your Subscription at any time via the Billing section of your Workspace or by contacting privacy@ampli.studio. Cancellation takes effect at the end of the current billing period.

By Ampli

We may suspend or terminate your access immediately if you materially breach these Terms and fail to cure within 14 days of notice; are in persistent arrears on payment; or if continued access poses a security or legal risk.

Effect of termination

Your licence to use the Services ends and your Workspaces will be decommissioned. Customer Content is available for export for 30 days after termination, after which it will be deleted in accordance with our Privacy Policy retention schedule.

Survival

Sections on IP, indemnification, limitation of liability, governing law, and any accrued payment obligations survive termination.

Disclaimer of Warranties

The Services are provided on an "as is" and "as available" basis to the maximum extent permitted by applicable law. We do not warrant that:

• the Services will be uninterrupted or error-free, although we will use commercially reasonable efforts to maintain availability and communicate planned downtime in advance;
• AI-generated content will be accurate, suitable for your purpose, or free from third-party IP claims;
• any particular social platform integration will remain functional, as platform API availability is outside our control.

Limitation of Liability

To the maximum extent permitted by applicable law:

Exclusion of consequential loss

Neither party shall be liable for any indirect, incidental, special, punitive, or consequential damages, including loss of profits, loss of data, loss of goodwill, or business interruption, even if advised of the possibility of such damages.

Exceptions

The above limitations do not apply to death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; or any liability that cannot be excluded by applicable law.

Indemnification

You agree to indemnify, defend, and hold harmless SERENIUM LLP and its officers, directors, employees, agents, and representatives from and against any claims, costs, damages, and liabilities arising out of: your violation of these Terms; your Customer Content or any content you publish through Ampli; your violation of any third party's rights; your violation of any applicable law; or any claim by a connected social platform arising from your use of that platform through Ampli.

Governing Law and Disputes

These Terms shall be governed by and construed in accordance with the laws of India, without regard to its conflict of laws principles. The courts of Pune, Maharashtra, India shall have exclusive jurisdiction over any disputes arising out of or in connection with these Terms, subject to the informal resolution and arbitration provisions below.

The parties will attempt to resolve any dispute informally by contacting privacy@ampli.studio with a written description of the issue. If a dispute is not resolved within 30 days, it may be referred to binding arbitration conducted in Pune, Maharashtra, India, under the Arbitration and Conciliation Act, 1996. Either party may seek urgent injunctive relief from a court of competent jurisdiction to prevent irreparable harm.

Customers contracting as consumers under EU, UK, or other applicable consumer protection law retain their right to bring claims before their local courts and are not bound by the arbitration clause.

General

Assignment

You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets, provided your rights are preserved.

Severability

If any provision is found unenforceable, it shall be enforced to the maximum extent permissible and the remainder of the Terms shall continue in full force.

Force Majeure

Neither party shall be liable for delays caused by circumstances beyond reasonable control, including natural disasters, government actions, internet infrastructure failures, or third-party platform outages.

Entire Agreement

These Terms, together with the Privacy Policy and any Order Form or DPA, constitute the entire agreement between the parties regarding the Services.

Relationship

Use of the Services does not make you an employee, agent, partner, or franchisee of SERENIUM LLP.

Contact

For all enquiries related to these Terms: